Seneca Student Federation

The Seneca Student Federation is an organization within Seneca College of Applied Arts and Technology that strives to support and promote events for students.

As a member of the creative team, I was responsible for the visual design of their branding and internal communications on campus. My duties included ideating and directing campaigns such as FROSH, 50 Years Seneca 50th Birthday, as well as day-to-day communication for social media and campus events.

My goal was to make the announcements stand out on the campus bulletin boards, so I decided to use a mix of colors. Once students got familiarized to where they could find information around the Federation, I combined neutral and bold colors to maintain their attention. I aimed to create fresh, bold, and youth-oriented visuals that would keep the students engaged and excited for what was to come.