Resumé

I am a mentor, an IBM certified Enterprise Design Thinking Practitioner, Co-Creator and Team Essentials for AI, and an Affiliate Member of RGD. I aim to deliver engaging, innovative, and user-centric design solutions that meet clients' and users' needs and expectations.




Experience

IBM . PRODUCT DESIGNER
2022 - Present | Toronto CA
Design Systems; Visual Design; Product Design; User Experience.
Crafted user-centric cloud-based cybersecurity SaaS solutions. Enhanced Guardium Insights, QRadar Suite, and CloudPak for Security products by adding new workflows and features.


TD . MANAGER, SEN. VISUAL DESIGNER
2018 - 2022 | Toronto CA
Graphic Design; Branding; Photography; Filmmaking; People Manager.
As the manager of the Graphic Design team for Internal Communications at TDS Creative Services, my responsibilities included assigning projects, adjusting timelines and workflows, and acting as the first point of contact for stakeholders. I oversaw the art and design direction of each project, and managed the day-to-day details.
FRIENDS & ENEMIES . INTERACTIVE DESIGNER
2018 - 2019 | Toronto CA
Interactive Design; UI Systems; Branding.
Sub-contractor Interactive Designer focused on Design Systems, Preparing files for development, creating desktop and mobile designs and Branding.


SENECA STUDENT FEDERATION . GRAPHIC DESIGNER
2017 - 2018 | Toronto CA
Concept creation online and offline; Creative art direction; Branding; Graphic Design, Art Direction.
Graphic Design projects focused on Students and faculty members of Seneca@York. Responsible for all student visual communications - from social media content to seasonal campaigns such as FROSH and Seneca + Canada’s anniversary events.
ALTER AGENCY . GRAPHIC DESIGNER
2015 - 2016 | London UK
Concept creation; Creative art direction; Branded Content; Graphic Design.

Graphic Design projects focused on Branding and PR. I was fortunate to win the More Drinks rebrand pitch and create brand concepts for Usain Bolt and The Pink Pigeon Spiced Rum.
CHERRY PLUS . ART DIRECTOR
2013 - 2014 | São Paulo BR
Social Media; Concept creation online; Creative art direction; Branded Content.
Working almost exclusively with the clothing brand Dzarm, Cherry Plus is an Advertising agency focused on fashion and beauty, where the primary attention was social media, digital campaigns + collaterals.
SMART DESIGN . GRAPHIC DESIGNER
2012 - 2013 | São Paulo BR
Concept creation online and offline; Creative art direction; Branding; Graphic Design; Magazine Editorial.
A branding and design company focused on the fashion/architecture industry. I worked on social media content, collaterals, monthly printed editorials for both sectors and branding.



Education

ADVERTISING AND MARKETING
Bachelor's
UNIFOR
Advertising & Marketing Field Of Study Mass Communication/Media Studies Grade Bachelor’s Degree.
INTERACTIVE MEDIA DESIGN
Ontario College Diploma
Seneca College of Applied Arts and Technology
Design, develop, implement and manage digital strategies and assets for interacting multimedia applications, including the web, social media, mobile and new development platforms.
GRAPHIC DESIGN
Certificate
Miami AD
Pop Culture Engineering Diploma.

MASTER PRODUCT DESIGN: UX RESEARCH AND UI DESIGN
Certificate
Udemy
A complete design education for product designers: Research the user experience, then design an excellent user interface.
PRODUCT DESIGN COURSE
Certificate
Dribbble
Over 12 weeks, you will build your product design skillset from the bottom up with lessons, mentorship sessions, and career advice from some of the design community’s most accomplished product design professionals. The course combines guided video and live virtual sessions.
IMMERSIVE BRANDING BOOTCAMP
Certificate
Laje with Ana Couto
The course covers all the processes that Ana Couto’s award-winning Design Studio has applied for over 25 years with their clients.



Skills and Softwares

SKILLS
Product Design, Agile Methodology, Concept Development, Design System, Visual Design, Branding, Brand Development, Prototyping, User Interface, User Experience, Visual Identities, Collaterals, Interactive Design, Digital Design, Editorial Design, Social Media and Branded Content, Wireframe Production, Jr. Filmmaking, Photography.

SOFTWARES
Adobe Cloud Products (Photoshop, Illustrator, InDesign, Lightroom, XD, etc), Sketch, InVision, Figma, Jira, Trello, Mural.



Awards and Recognition

NEXT GEN DINNER SERIES
Top-of-the-class emerging talent
Ad Lounge
I was fortunate to be selected for the 2018 Next Gen Dinner Series, an exclusive, curated recruitment program that helps expedite the hiring process for innovative businesses seeking top-of-the-class emerging talent. Ad Lounge matches innovative companies with top graduating students in the marketing, creative, advertising, and digital fields.
MENTORSHIP
ADPlist.org member and 4th place
in the Worldwide Student Service Design Challenge Competition
I have guided a student team to successfully complete a 5-month design process, from design research to prototyping. The batch holder is a professional working in the field of human-centric design, service design and innovation who has shared their experience and knowledge with participating students in the Student Service Design Challenge, advising teams during the process steps (research, discovery, definition and development), assessing deliveries according to the Challenge criteria and encouraging teams toward success while ensuring students remain in control of their own creative process and learning.
"DEVERCIDADE" EXHIBITION
Photography Exhibit
Fortaleza, Brazil
The photography exhibition hosts works from artists all over Brazil. The title in Portuguese means “VER” (view) and “Cidade” (city), putting everything together to create “deVERcidade” which is translated to as “diversidade” (diversity) or “de ver cidade” (seeing of the city).
"CARO VAPOR" SONG
Photography in Nationwide Magazine
Elle Magazine
Photo for Don L’s single “Caro Vapor.” Photo published in Elle Magazine Brazil.
UNIFOR PLASTIC XV
Photography Exhibit
Fortaleza, Brazil
Unifor Plástica is an exhibition in Fortaleza, Ceará, that selects visual artists from Brazil. This show is one of the essential arts exhibitions in the country and is also responsible for the recognition and introduction of several Brazilian artists in the national art market.
"THE BUS STOP" DOCUMENTARY
Design and Still Photography
Aldeia Non-Profit Org
Still Photography for the documentary “The Bus Stop.” The Doc talks about the itinerary of gays, lesbians, bisexuals, transgender and heterosexual cis, from Horizonte to Fortaleza, in Ceará, to travel to one of the biggest LGBTQIA+ parades in Brazil.
"THE TRIP" MOLESKINE PROJECT
Photography, Book Exhibit
São Paulo, Brazil
A project involving multidisciplinary artists from Brazil sharing a Moleskine, with each page made by a selected artist to be exhibited later as a book. Selected artists can add their artwork related to “The Trip.” The collage project consisted of photos from a couple of Lomography cameras.