Loblaw First Jobs

First Jobs is launching a career program from Loblaw Co. to support both young and older individuals in starting or returning to the workforce and developing their skills.

The campaign aimed to emphasize the individuals as the main focus, portraying them as the heroes of a cover magazine.

During the initial design stage, we discovered that we could enhance this effect by playing with lettering around the subject. Once we refined the design, the agency and I agreed to proceed with the keyvisual and utilize it across all campaign materials, including digital, print, social media, and a one-page website.

Final posters

Social media posts and stories

One Pager